Стратегически мениджмънт


Категория на документа: Икономика


1. Опишете модела на Аакер.
2. Избройте стратегии на растеж.
3. Каква е разликата между стратегическия мениджмънт на малки, средни и големи фирми?
4. Какви стратегии има при бърз растеж и какви при бавен растеж?
5. Кои са факторите, обуславящи стратегиите на растеж?

Литература:

1.Drucker, P., (1985). Innovation and Entrepreneurship. NY: Harper & Row
2.Крюков, А.Ф., Маркетинговые стратегии роста. http://www.iteam.ru/publications/marketing/section_28/article_2852/.
3. Ляско, В. И. Стратегии роста для малых, средних и крупных фирм. http://www.elitarium.ru/
4. Христов, С. Стратегии на растежа. УИ „Стопанство”, С., 2000.
5. Chris Zook, with James Allen. Profit From the Core: Growth Strategy in an Era of Turbulence /пер. с русского языка/ 2006.

Използвана литература
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8. Chris Zook, with James Allen. Profit From the Core: Growth Strategy in an Era of Turbulence /пер. с русского языка/ 2006.
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33. Morrison, J., J.Lee The Anatomy of Strategic Thinking, 1989
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35. Ohmae, K. The Mind of the Strategist, McGraw-Hill, 1982
36. Ouchi, W. Theory Z, 1984



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